Wednesday, February 20, 2013
Business Tips - Packaging and Tagging
I had to share this one, because I'm very proud of the idea. I've been wanting to wholesale, because I really hate craft shows, but online just doesn't get the traffic I need. If only I could sell what I make at the winter holidays, all year round. But to be able to wholesale, you have to still have a profit with a hefty discount, and I didn't have many items that could support that.
Recently I started making bow ties. They're very popular and material cost is decent. Time needs to be worked on, but I see ways that making larger quantities can cut that down. My bow ties are easy to use and can be sold at a pretty decent price for bow ties.
The problem with wholesale is packaging. You can't just tissue wrap and tie with ribbon. Smaller items need to be carded or window boxed. I ordered clear pillow boxes, but those still need cards and the cost is bout $.25 each.
Then I thought that Post cards might do the trick. They're about the right size I could match them to my business cards, and have info and care instructions on the back.
Here's the front and back of the card. The bow will be on the front and the ribbon band will wrap across the middle of the back. I can reasonably make custom cards for the seller too. And I can whole punch the center for hanging.
There was a sale. So the cards cost about $.10 each and they are nicer than if I printed my own, which with ink, could cost more. Click to enlarge. I got them at overnightprints.com. Their quality is pretty good and I like their postcard size better than Vistaprint.
My daughter uses business card to print little tags, by having 3 tags printed across the vertical card. She cuts them in strips and uses a swift tagger to tag them on a seam of her clothing. Merchandise can't be returned to her if the tag has been removed. Another clever idea.
When you buy business cards on sale from vistaprint.com, they are incredibly reasonable. Much better than printing your own tags.
I'm also considering making fabric labels at spoonflower.com. Their quality is much better than my printer printed labels, and at $15 a yard, I can get a LOT of fabric tags made. I think I can use a spray fabric stay to keep them from fraying too.
Hope this gets your creative juices flowing. There's a lot of innovative ways you can use the resources available to you. Why you could make cute tags for your jewelry boxes from those little business card strips, couldn't you? Oh and of course you can make business cards or post cards too.