Saturday, September 22, 2012

Indie Seller Tips - Refreshing Your Shop

I've been looking around at some shops lately and I see that for the past 4 years some of you have been selling the exact same merchandise. Many of you have improved and changed. But it's a very competitive market out there. If you're selling the same thing as you had in the past, or you're selling the same thing as 1000 other shops, why should people come to yours.

I've also found that my felt flowers, no matter how lovely, do not sell well on Artfire. I am going to revise my offerings at akaCINDERS. I will still have a limited flower section, but I just can't live off of the very few customers I have that love them. This is busy season, so I need to focus on other things, and work on it later.

I have focused heavily on PoppysGardenGate, which is my bread and butter. I have added several new items this year and it's paying off. Some I dreaded adding, but turns out they weren't so bad and fairly easy to make, like the new purse that is doing very well after only two short weeks online.

 I've added bow ties, and I'll be adding men's neckties soon. Not looking forward to that one either. I have even started to design my own fabrics on Spoonflower and I will continue to make more original fabrics as soon as I have free time.

I'm trying to be competitive, and it's working. I'm looking for trends and meeting buyers needs. That's what we need to do.

 Be flexible, even if you're old and set in your ways. If you're not satisfied with how your business is doing, take a good long look at it. Take a look at your competition. Is there anything you can do to make your business successful?


Pili said...

I'm glad to hear you're doing well, and also that you plan to keep a selection of flowers in your shop for those of us that love them!

vintage eye said...

You are like a breath of fresh air, my friend! Great advice! :)

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