Saturday, January 19, 2013

Economy - Changing Your Perception

The goal of Marketing is to make you believe that you really need something. It would be unfair of me to say that I don't try to persuade you, that you need my lovely flowers. I don't do a very good job at it though. Maybe I don't sell my flowers much, because I truly believe that they are a luxury and not a necessity. (See akaCINDERS over there --->)

I was watching a commercial for a NuWave oven and thinking to myself, that that monstrosity that we have taking up half our kitchen is a totally unnecessary thing. We have the tiniest kitchen, and we could use more storage. If we had a cupboard, with a counter top oven and electric range, we would have more room, and more counter top. OK, maybe you can't cook a large turkey in it, but I've cooked them out on the grill in the middle of winter before, and they're great. The perception is that you NEED an oven with 4 burners to feed a family. We NEVER use more than one burner at a time. Do you?

Now lets look at your house. How much does it cost to heat your house in the winter (cool in the summer)? Look at your family all sitting together watching TV. How much space is there around them, and between them and the TV? Is all that space necessary. The bigger the gap between them and the TV, the bigger the screen needs to be. Now look at the TV, hold your hands about 15 inches away from your face and frame your TV. How big is that?

I usually watch shows on my laptop. We have a tiny house with a 36" HDMI. My laptop screen at viewing range is 4 times the size of the TV. I usually watch TV on a teeny tiny portable TV. Last night the boy wasn't in the room and I thought, what a great thing, I can watch on the big bedroom TV. As I was watching I did this measuring thing. The big TV at it's distance was half the viewing size of my teeny TV when I watch it.

I realize that some of these suggestions are impractical for a larger family. You can't all sit around a laptop, but you can consider a smaller, not larger house if you are buying. They are easier to maintain and cheaper to climate control. And you can use a smaller TV.

Consider alternatives to your kitchen, or bath to make them more economical and spacious. And my very favorite, hang your laundry and fluff in the dryer to soften. You can even do this in the house in the winter. After all, you have all that extra space.

My point is, that we've all been brainwashed to think that we NEED certain things. We need extra space and a larger TV and a large capacity dryer and a smooth cook top range and the biggest fastest newest car. It's not that I don't think that if you have the money, you don't need to spend it to help the economy. It's just that if you don't have the money, you should check your perception of what you're actually using and need. Then you'll have enough money to come to my new shop and buy my lovely flowers.

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